Great post Sonia!
I especially liked this take.
Stories of self improvement are inspiring, and when you are the hero of the story, you feel proud. I believe positioning a brand as a coach or mentor is a brilliant way to tell a story, especially when that’s what a business is striving to become to its customers. Then again, thanks for the thoughtful words! I would like to also stress the importance of your Bonus. While being truthful and open with your audience is among the most powerful things you can do, in my experience. Generally, it’s not simply good for the soul, it’s good for the bottom line, certainly, all good stories end with a moral. Sonia, your article nailed it. It is we’re talking about the fundamentals of screenwriting. On p of this, we use this basics with great success, as feature filmmakers who recently started producing corporate video. Thanks for dropping by. Glad we can be of service. Every VIDEO needs quite similar thing more powerful here’s my WHY, it’s what you asked and here goes how I So if they’re preparing to tell a story, the biggest challenge I face is a) convincing people that it’s worthwhile telling stories, and b) convincing them that, it’s worth it to do more than just shoot from the hip! I found my self speaking to a group in Dallas a couple of weeks ago and when I got to the pic of goals I encouraged them to think of two goals. Theirs, what do they seek for to happen when someone visits a post, and the visitors, what does their visitor seek for to get out of reading the post. Nonetheless, reading your post gave me a much needed shift in perspective wheneverit gets to my landing page. You also helped me make a decision about if to include something on my blog. Whenever going back and talking to me in the past giving her something that will all of the fantastic articles I read.
Thanks for the reminder, Sonia! Remember, sonia, I ok a class from you years ago.
Of course, I haven’t kept up with your writing for a few years as I was lost in the corporate wilderness. Now this post brought me back to how much I enjoy and appreciate your writing talent. You are gifted. You might seek for to click that Register Today button to the right to sign up for our more comprehensive material content marketing has plenty of components, and it’s essential to have a larger picture of how they all go together. Great post Sonia.
I like the way you talk about good businesses and their need to focus on customer transformation and setting goals. Understanding where the hero wants to go is important and so is the way you tell the story to get them to act upon the information you’re feeding them. They can be used throughout your marketing. In your blog and email content for sure. Remember, if it’s relevant, on sales pages or ‘opt in’ pages. Consequently, it can be a real challenge to get people to see that there’s more to content than rambling here’s what in my opinion stuff. I’m glad you’re out there fighting for something better! I am a tad confused about What a Marketing Story Is? Let me ask you something. Is this like what you use on a squeeze page to turn a prospect into a client?
About page? Can you please clarify? Agree, planning to serve a customer purpose and a business purpose. Awesome post Sonia! So that’s super useful for me and its 100 customer focused! Anytime you put yourself before the customer it can impact your relationship. However, my big takeaway -To tell a compelling content marketing story, your customer must be the hero. Nonetheless, I love it, Justin, that’s just what I hoped you’d come away with. Now please pay attention. For some reason, customers like reading marketing stories. Even us marketers, are also consumers and we are entertained with marketing stories from other companies I know it’s being that we all need to see ourselves as part of the story and an important one at that. I write business success profiles at my company and this article has given me a great framework from which to interview my story subjects to create a more compelling story that will inspire those reading it.
Love the way you described creating the story here.
You have a phenomenal ability to bring clarity to things like that.
I know loads of people have a grasp of the concept of story telling in content marketing but execution is always more challenging. Your post provides a nice framework for how to incorporate the story. I could not agree more with point though. Having a goal with a marketing story is essential to its success. How about visiting 100 website. For me, the key to an ideal marketing story is to know exactly prior to the production of it what an audience can relate to. Usually, research and preparation therefore is also a very important aspect to the successful marketing story. Notice, I also think it gonna be used in a blog post. I like the part where she speaks about truth. You need it to be true, at least in form, at this day in age. And so it’s refreshing to find someone who tells the truth, with the junk centered on lying these days.
Reference to: http://www.copyblogger.com/marketing-stories/